From the founder of YEG Dream Tarts

DREAM TARTSACADEMY

You don't have to figure it all out from scratch.

After years of building Dream Tarts from my home kitchen into a real dessert business, I'm exploring something I've never offered before.

Dream Tarts Academy will be created for aspiring and existing entrepreneurs who want to learn the product, systems and real business lessons behind building a dessert business.

This is not a franchise. You'll learn from what I've built — so you can build something of your own.

Founding cohort — coming soon

Be among the first to hear about the program, format, pricing and Founding Cohort.

THE PRODUCT

Learn the foundations behind tart-style desserts — from dough, creams and fillings to assembly, decorating, storage and consistency.

THE PRODUCTION

Explore how a product goes from being made one at a time to being produced efficiently and consistently as orders grow.

THE BUSINESS

Learn about costing, pricing, packaging, ordering, customer experience and the operational decisions behind running a real dessert business.

THE BRAND

Learn how product presentation, positioning, marketing and customer trust can help turn a dessert into a recognizable brand.

Built from real experience. Including the things that worked — and the things that didn't.

Is Dream Tarts Academy for you?

For people who want to build something of their own.

You don't need to already own a bakery.

You may have an idea you've been thinking about for years. You may already sell desserts from home. Or you may already own a business and be ready to build something new.

What matters most is that you're serious about learning, willing to do the work and excited about creating a business of your own.

Aspiring founders

You want to start a dessert business but don't know where to begin. You want a clearer path instead of figuring out every step through trial and error.

Home-based bakers

You've already started making or selling desserts and want to improve your product, pricing, production and business systems.

Existing entrepreneurs

You already understand business and want to explore a new dessert concept, product line or revenue stream.

If that sounds like you, I'd love to learn more about what you're trying to build.

DREAM TARTS ACADEMY

JOIN THE FOUNDING INTEREST LIST

Dream Tarts Academy is currently being developed.

Before I decide exactly what the program will look like, I want to hear from the people who may actually want to be part of it.

Tell me a little about yourself, what you're hoping to build and what you would want to learn.

FIRST NAME *

LAST NAME *

EMAIL ADDRESS *

PHONE NUMBER

CITY *

PROVINCE / STATE

COUNTRY *

DO YOU CURRENTLY OWN A FOOD OR DESSERT BUSINESS? *

WHAT INTERESTS YOU MOST ABOUT DREAM TARTS ACADEMY? * Choose the one that matters most to you right now.

HOW WOULD YOU PREFER TO LEARN? *

WHAT LEVEL OF INVESTMENT WOULD YOU REALISTICALLY CONSIDER?

WHAT IS THE BIGGEST THING STOPPING YOU FROM STARTING OR GROWING YOUR BUSINESS RIGHT NOW?

IF YOU COULD SPEND ONE DAY INSIDE DREAM TARTS WITH DIANA, WHAT WOULD YOU MOST WANT HER TO TEACH YOU?

WHAT WOULD DREAM TARTS ACADEMY NEED TO INCLUDE FOR YOU TO FEEL THAT IT WAS TRULY VALUABLE?

IF A SMALL FOUNDING COHORT OPENS, WOULD YOU LIKE TO BE CONSIDERED?

MEET YOUR FOUNDER

FROM MY KITCHEN TO DREAM TARTS.

I'm Diana, founder of YEG Dream Tarts.

I didn't go to pastry school. I didn't have professional baking experience. And when I started, I definitely didn't have a perfect plan.

I started from home in 2020 with an idea and a lot to figure out.

My first Dream Tart sold for $45. The feedback? The cream was delicious — but the tart was hard as a rock.

So I started again.

For more than a year, I tested recipes, changed them, failed, tried again and kept improving until the product became what Dream Tarts is today.

But learning the product was only the beginning.

I had to learn how to price it, sell it, market it, produce more of it, manage orders, hire a team, open a storefront and make decisions when things didn't go according to plan.

Over the years, Dream Tarts grew from something I made at home into a real Edmonton dessert business serving thousands of customers.

And I'm still building it.

Dream Tarts Academy is my way of exploring whether everything I've learned — the good, the bad and the lessons — can help someone else start with a clearer path than I had.

“I can't promise you what your business will become. But I can teach you what it took to build mine.”

— DianaFounder, YEG Dream Tarts

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